Send submissions to the people who can act on them. Route by a visitor’s answers, with a default recipient for everything else.
WHY IT MATTERS
A shared inbox works until every inquiry needs forwarding. Roolify lets you define who receives a submission based on the information in that form.

01
Route by the answer
Build notification rules around submitted field values, so sales inquiries and support requests can reach different recipients.
02
Include the right people
Set notification recipients with optional CC and BCC addresses. Customize the subject and HTML email body.
03
Give unmatched inquiries a home
When no routing rule matches, Roolify uses the default admin recipient. With no custom routing defined, submissions default to the account owner’s email.
Don't see yours?
Ask usWhat happens if no rule matches?
The notification falls back to the default admin recipient. Set that address to an inbox your team monitors.
Can I configure more than one routing rule?
Yes. The Notifications settings support multiple routing rules for the same form.
What kinds of conditions can I set?
You can trigger rules based on field values, dropdown selections, checkboxes, and more. Rules can use AND/OR logic so you can handle complex scenarios.
Can the visitor receive a confirmation too?
Yes. Enable User Confirmation and customize its content separately from the admin notification.
Try your rules on a webflow.io site with the free plan. Move to a paid plan when you’re ready for a custom domain.
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